TABLE OF CONTENTS
Chapter 1 : Step 1 — Understand Your Market and Competition
Chapter 2 : Step 2 — Understand Your Customer
Chapter 3 : Step 3 — Pick a Niche
Chapter 4 : Step 4 — Develop Your Marketing Message
Chapter 5 : Step 5 — Determine Your Marketing Medium(s)
Chapter 6 : Step 6 — Set Sales and Marketing Goals
Chapter 7 : Step 7 — Develop Your Marketing Budget
Chapter 8 : Conclusion
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